Color-Treated Hair Color-Treated Hair: The hair fiber is weakened and the ends become flaky. Hair coloring, bleaching and perming are used to make hair more beautiful, however, even advanced formulations and applications sometimes leave hair dry, damaged, and lackluster. These techniques are based on chemical reactions that modify the hair structure, and despite careful neutralization, remaining alkalinity can persist. Hair scales remain open leading to a loss of radiance and poor color fixation.

The PHYTO Solution: Close and smooth the hair scales using the acidity of citrus fruit to soften, nourish, and provide UV protection for hair.